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20th November
2016
written by LS Girl

“Total Raisin Bran discontinued.”ย 

Could this be true? Apparently, it is. According to the General Mills website:

total raisin bran discontinued

Upon hearing this, I did what any rational cereal lover would do and I called my local store and asked them to “set aside three or four boxes if they have any on order or coming in soon.” The kind young man took my name and number and said he’d give me a call. He is probably still laughing and shaking his head.

Next, I went to the internet and searched for my beloved box of deliciousness. Prices ranged from $8 – $40 A BOX. For ONE box of cereal. Supply and demand.

It reminds us all of how we felt when Tide’s Stain Release Boost spray disappeared from store shelves (and now sells for $30-$40 a bottle, if you can even find one).ย My plan for today was to stop at the MAC store and buy my favorite lipstick but with the way things are going, I should probably call first.

#RIPTotalRaisinBran


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46 Comments

  1. G. Driscoll
    09/12/2016

    Received this answer to my query from General Mills as to why I couldn’t find Total Raisin Bran locally:

    Dear Mr. Driscoll,
    Thank you for contacting General Mills regarding Total Raisin Bran cereal.
    We are sorry you encountered so much difficulty in attempting to find the product you were looking for. Unfortunately, this product has been discontinued and is no longer available.

    We hope you will continue to enjoy the many other products we offer.
    We appreciate your inquiry and are sorry we are unable to assist you in this instance.
    Sincerely,
    Charise Matthews
    Consumer Relations Representative
    ##:7904303

  2. 09/12/2016

    Thank you for sharing this! I guess that settles it. Total. Raisin Bran. Gone. ๐Ÿ™

  3. Jo
    19/01/2017

    No more Total Raisin Bran!?!?! Now what are we going to eat for breakfast!?!? ๐Ÿ™

  4. Bonnie Vandercook
    14/02/2017

    Ok, the article was supposed to be about “killer Raisen bran”. Not finding any good rational for it being a “killer” nor why it was discontinued. Makes absolutely no sense.

  5. ernest kight
    16/02/2017

    I shop at 3 supermarkets and none has Total of any kind. What gives?

  6. 17/02/2017

    Hey there, thanks for the comment! It surprises me that Total is so hard to find. I liked knowing I was getting almost a full day of vitamins in one bowl of cereal – kinda took the place of a multivitamin. In comparing labels – I can not find another cereal with 100% of so many vitamins. I hope we can find some kind of Total on our shelves, soon.

  7. Anonymous
    20/02/2017

    I hate that TRB has been discontinued. I can only say WTF?!!!!

  8. 20/02/2017

    It is a sad situation.

  9. Anonymous
    05/03/2017

    What about buying the flakes alone and adding the raisons yourself?

  10. 06/03/2017

    Hello! It is close, but not quite the same, mainly because it seems that the flakes in Total are more delicate than the flakes that accompanied the raisins in Total Raisin Bran. It is better than nothing, though. Thank you for reading and commenting! You are awesome!

  11. Jim King
    12/03/2017

    Let’s boycott General Mills! I have eaten Total Raisin Bran for many years. I guess when Paul Harvey died they couldn’t find anyone to advertise Total. One after another local stores quit having it.

  12. Kathy
    12/03/2017

    Total cereal no longer has 100 percent calcium. Now it’s 2 percent. General Mills said they had to change ingredients so flakes are tastier. Only raisin bran total kept the 100 percent calcium, but it has been discontinued. I , also relied on total for my daily vitamins and calcium. Hate pills. So disappointed.

  13. 13/03/2017

    Hello! Thank you for commenting and I agree! Total Raisin Bran was my go-to cereal. What IS “the rest of the story” ๐Ÿ™‚

  14. 13/03/2017

    WHAT! I didn’t even check the label the last time I bought regular Total cereal. I really relied on Total Raisin Bran cereal as a delicious way to make sure I was getting vitamins. My new multivitamin is: NOT delicious, and really BIG. So big, that I’m afraid to take it when I’m alone because I’m afraid I’ll choke and no one will be around. Thank you for commenting!

  15. RxDr
    16/03/2017

    I concur with all the nutritional comments above and have been a morning Total RB fan for 20+ yrs. It is hard to believe they have taken the only Raisin Bran off the market that didn’t taste like the box it came in. I guess I’m doomed to regular Total and adding the raisins. But I will be looking for another alternative, plain Total just isn’t the same.

  16. 28/03/2017

    I hear Uncle Sam brand makes a Raisin Bran that is good – haven’t tried it myself but I read about it while researching Total RB. Thank you for commenting!

  17. sad
    25/04/2017

    I can’t believe it’s been discontinued……! was it that bad a seller? Hope it becomes reincarnated!!!!

  18. 25/04/2017

    It is sad. Thanks for commenting, and I hope it is reincarnated!

  19. Phyllis
    26/04/2017

    Total Raisin Bran was the best raisin bran ever!! Can’t understand why it was discontinued.

  20. 26/04/2017

    Agreed! There is no other cereal that I can find that compares! So sad!

  21. Harrise Davidson
    03/05/2017

    I am so unhappy about TRB being discontinued. Bah humbug GM!!!!

  22. 04/05/2017

    It’s a bummer! Thank you for commenting ๐Ÿ™‚

  23. Kem Martin
    06/06/2017

    Did GM ever say why TRB was discontinued? I’m sitting here eating Post and needless to say…I’m not happy.

  24. 06/06/2017

    A few people have tried to find out why it was discontinued, but no one has heard anything definitive. I feel your pain. Thank you for reading and commenting.

  25. Mike Bender
    09/06/2017

    I bought the regular Total last time at the store out of desperation. At home I realized I didn’t have any of my own raisins to add so I dumped in some Craisins and it was very tasty. Give it a try, you just might be amazed.

    OH, forgive me, some may not know what Craisins are. They are cranberries dried in the same was as grapes are dried to make raisins.

    I also put the Craisins on salads.

  26. 11/06/2017

    Craisins. I will definitely give these little guys a try! Thank you for reading and commenting.

  27. Tallulah
    16/06/2017

    This is really really sad. I love Total Rasin Bran!

  28. Tallulah
    16/06/2017

    I just read that we can buy it wholesale….?

  29. 17/06/2017

    Hi! I did not know it was available wholesale. Maybe someone will buy it in bulk and sell it individually at a reasonable price!

  30. Valerie
    29/06/2017

    I shop at 5 different supermarkets. Have looked for total raisin bran in all of them. Kept looking to no avail. Glad to know now they have discontinued it now I can stop looking. The price was always expensive but well worth it. As for as I’m concerned I personally will no longer be buying anymore GM cereals.

  31. 08/07/2017

    I did the same thing! I even asked at the service desk, but no one mentioned it was discontinued. Finally, I found it on the GM website and that was a sad day. Thank you for reading and for posting a comment!

  32. Patricia Klein
    24/07/2017

    I went through the same thing. I could never eat the other mush the other cereal companies call Raisin Bran.

  33. 25/07/2017

    Uh! You are so right! Every other Raisin Bran is mush. Thank you for reading and for leaving a comment.

  34. James Fellows
    09/08/2017

    Since TOTAL RAISIN BRAN is no longer available, I have been buying Weis Market (house brand) raisin bran with granola clusters. It is “sweetened wheat and rice flakes cereal with
    raisins and oats and honey granola clusters. It doesn’t have 100% of everything like TOTAL
    RAISIN BRAN did but it is pretty tasty AND it doesn’t get mushy. In fact, it is so crunchy that
    you can’t have a conversation at the table while eating it because of all the noise “in your
    head” while chewing. WEIS markets are Pennsylvania based supermarket but you should be able to find a store along the east coast somewhere. ( http://www.weismarkets.com )

  35. 09/08/2017

    Hello! Thank you for reading and leaving a comment with this recommendation. I’ll have to track this down and give it a try. Especially the loud crunching part… I am looking forward to that.

  36. DAP in Seal Beach
    16/08/2017

    Oh No. I have been looking for TRB. Other raisin brans are so aweful. It’s always been my fav cereal.

  37. 20/08/2017

    It’s a bummer. I loved it, too. Thank you for reading and commenting!

  38. Ellie
    13/09/2017

    I’ve been looking for it for months. I guess this explains why I can’t find it. The vitamin companies probably paid General Mills to stop selling it. The bran was so healthy too. The regular total doesn’t have any. Definitely not the same. very sad.

  39. 19/09/2017

    Yes, that wouldn’t surprise me. There is no other cereal with the Vits and Mins of the TRB. Thank you for reading and commenting!

  40. Iowacamper
    25/09/2017

    Why has GM Total Raisin bran been discontinued? Is there a better substitute to lower cholesterol?

  41. 27/09/2017

    Hello. Isn’t it sad? I was in shock that this cereal was discontinued, specifically because it was like a vitamin AND a yummy meal. No one has recommended a comparable cereal with the amount of vitamins and benefits per service size, etc. I’ve got my eyeballs peeled, and if there is anything, this post will be updated!

    Thanks for reading and commenting!

  42. Barney
    28/10/2017

    I was at a hotel in Los Angeles. They had Total Raisin Bran for their free breakfast. Is it available on the West coast and not east coast?

  43. 29/10/2017

    Oh my! That’s worth looking into. Thank you for letting us know!

  44. Debbie M
    04/11/2017

    You can still buy it on Amazon, but only in single serve packaging. They have the plastic bowl type, and also small boxes. I’ve been buying it in large quantities. Gotta have my Total Raisin Bran!

  45. Genegene
    07/11/2017

    I consumed old fashioned oat meal prior to finding โ€œ total Raisin Branโ€ . I shall abandon General Mills products. After all it is only about maximizing profits, because the cereal is still. Available in the .88 ounce size making the cost xxxx, way too much for me , I wonโ€™t become a sucker. So Iโ€™m back to the old tried and true oat meal flavored with honey and berries. Good day.

  46. 07/11/2017

    Thank you for reading and commenting. I’m back on old fashioned oatmeal, too. Good day to you, also! ๐Ÿ™‚

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